You may have heard that email marketing is dead. A thing of the past. Bygone days. So Old School.
Well, You have heard Wrong. Email Lists are the Goose That Laid The Golden Eggs. Don’t Bury that Goose Yet!
With so many automated websites, point and click systems, Social Media and the like, I can understand why people would thing that Email lists have outlived their usefullness. That couldn’t be further from the truth.
According to statistics compiled from countless Online businesses, email lists pay out, on average, $1 per month for EVERY email list subscriber. Do the math. If you build your list to 1000, 2000, 5000, 10,000 or more, then put a $ sign in front of that number for your monthly income estimate!
Now there is no guarantee of course, but statistics bear this out. If you are serious about earning income from an online business, and you set things up correctly, then you could see substantial earnings over time.
SO HOW DOES ONE BUILD AN EMAIL LIST?
Great question. Here’s the skinny on that… through a Capture Page which sends the collected emails to an Autoresponder or Sales Funnel system.
What’s the difference? Not much. Pretty much all autoresponder systems are set up for sales funnels, and all Sales Funnel systems are set up with autoresponders. They do it differently, but they usually offer most of the same functions.
I’ll include my two favourite systems in the P.S. below so you can check them out.
Please AVOID doing this…
Don’t send your traffic directly to the product sales page from the Affiliate link you’re given when you join an Affiliate Marketing program.
Why? Because you give the affiliate site all the customer emails instead of keeping them for your own list. They’ll get the customer emails anyway, but don’t shortchange yourself. You need to build your own list.
Figure 1: Mistake #1 – Don’t send traffic directly to the product pages of the affiliate company without getting their email address routed to your email list.
So, you need to set up what is called a Sales Funnel. This is how it works.
Let’s say a person finds your Ad on Facebook. To get more information on your offer that person enters their email address into an “Opt-in” page (capture page) and clicks a button to proceed to the information page.
Their email address is routed to your email list (for ex. On ClickFunnels) and they are taken to a ‘Bridge Page’ which has a video or some text that helps you “Bridge” the gap between the Opt-in page and the Sales Page.
The video/Info page is your opportunity to introduce yourself and tell a bit about the information they’re going to get and how helpful it’s been to you. This will connect you to the person who is going through the funnel because all through the process they’ve learned more and more about you and have built a bond with you.
The person who just opted-in can then proceed to the Sales Page of the offer where they can decide to purchase or not.
When you build your email list up over time it becomes your #1 source for free traffic.
To Build Your Email List…
- 1. Set up a Capture Page through ClickFunnels. You’ll receive a link to advertise the product, that sends people to the capture page first.
- 2. Connect the Bridge page or the ‘Affiliate Product Info’ page link to the Capture Page so that after people enter their email address to get the info, they’ll be taken to that page, and their email address will be routed to your email list.
- 3. Write a short Ad promoting the affiliate product with the Capture Page link in the Ad. Hyperlink words in the ad with the capture page link.
- 4. Post the Ads on your social media, message boards, blogs, etc. to get traffic.
And there is another way to compile your email list.
You will still need an autoresponder to send emails out to your list, but it’s not as seamless as setting it up within the sales funnel system.
You could send people directly to your affiliate product page. If they click a link and enter their email address, the affiliate program will send you a notification of their email address. You can copy their email address into your list, BUT you have to get their permission to email them. That means setting up an email in the Autoresponder system introducing yourself and asking their permission to email them about the offer they just asked about.
Remember, they don’t know who you are… they just know the affiliate partner. Your response rate is not very good. Your list grows very, very slowly this way.
It’s always best to follow a great Sales Funnel System for an effective, seamless email list building plan.
Toodles for now! ~Callie
P.S. My favourite Autoresponder is Aweber and my favourite Sales Funnel is ClickFunnels. Both of these are above average systems that are really inexpensive but include everything you need in their basic rates. If you are a Total Newbie to Online Business building, I recommend ClickFunnels as their system is a total “Email List building for Dummies” kind of system. Aweber is more for folks who have some experience with these systems and want more customization.
P.P.S. If you would like an A – Z, step by step, take you by the hand course to teach you Everything you need to know to build an Online Business the right way, Go Here to get more information on an Amazing 15 Day Business Building Challenge course going on right now. By the end of the 15 days you’ll know whether this is for you or not. Learn how to generate FREE TRAFFIC and set up Sales Funnels the easy way!
*** Disclosure: If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you. ***
***Disclosure: “I am an independent ClickFunnels and Aweber Affiliate, not an employee. I receive referral payments from ClickFunnels and/or Aweber. The opinions expressed here are my own and are not official statements of Aweber or ClickFunnels or ClickFunnels parent company, Etison LLC.” ***